I took on a branding project for 3 sister companies based in Canada and China. Centred around sustainable agriculture and healthy eating, these companies aim to help people understand more about the soil and planting food in ways that can truly last. Rainbow Seeds is a social media app that will help connect city dwellers and allow them to plant vegetables in their home gardens correctly. Anapana Cultivate will be a Canadian-based company that educates communities on how to eat healthily.
Based on my client's requirements and company values, I included the 4 elements in my design--earth, fire, water and wind. Arranged in a circle, these elements represent the different aspects and balance we need in order for plants, as well as ourselves, to thrive sustainably.
Final Logos
Logo Iterations
